博士班开设四门专业核心课程：
1、市场营销管理
2、企业发展战略
3、投资风险管理
4、人力资源开发

Course Description
课程说明

BA 310 Marketing Management
The course trains the student in the development and use of marketing models for different marketing decision area, from market analysis to impact of the different component elements of the marketing mix. It is assumed that the student has taken a masteral level course in Marketing Management.
BA 310 市场营销管理
此课程的设置是为了培训学员在做各种营销决策的过程中开发及使用营销模型的能力，从市场分析到研究营销组合中不同组成部分的成效。本课程是基于学员已完成硕士阶段营销管理课程而设置的。

BA 315 Corporate Planning
Deals with the formulation and evaluation of short and long-range strategic plans at the corporate level. Problems, issues and practices involved in establishing corporate objectives, strategies and policies considering the existing and projected economic, social and political scenario are analyzed and evaluated. The portfolio approach and parenting approach are analyzed and compared.
BA 315 企业发展战略
此课程研究了企业短期和长期战略规划的制定及其评估。根据现有的及预计的经济、社会和政治环境，本课程分析探讨了企业在制定目标、战略及政策过程中会遇到的问题、难点及在实施过程中会遇到的麻烦。课程中还分析比较了资产组合法和培育法两种方法。

BA 325 Risk Management
A study of risk management in the two phases: risk planning which includes identification of risks, assessment of profitability and impact, and selecting the risks to be managed, and risk control-risk avoidance and/or risk control.
BA 325 投资风险管理
此课程从两个方面对风险管理进行了探讨，第一方面是风险策划，包括风险识别、收益和影响评估，以及风险选择；第二方面是风险控制，即如何避免和（或）控制风险。

BA 313 Human Resource Development
Theories, techniques, approaches, strategies and issues in human resource development or people development designed to achieve goals at organizational (micro) and national (macro) levels within the context of national development with emphasis on acquiring skills in planning and conducting an agency HRD program.
BA 313 人力资源开发
人力资源开发的理论、技术、方法、战略及重点都是为了实现组织（微观）及国家（宏观）的发展目标，课程强调规划以及进行人力资源开发的技巧。